Digital Marketing Agency in Chakan

Our Working Process

1. Research

In this process, we collect all the information required for decision-making in the next steps. Information that we collected during the research will become raw material to strategize & create a digital marketing campaign.

We can refer to this stage as Digital Marketing Research.

At this stage, we research 4 sets of information:

• About Business
• Target Customers
• Promotional Product
• Online Competition

Each set is important and unique. We usually require multiple sources to collect the information.

2. Create

After collecting the information about the business you can start to research that.

• Digital Marketing Objectives / Goals:

The ultimate goals that you want to achieve through the Digital Marketing Campaign. As every business is unique similarly their goals will also be unique. Without clarity of goals, campaigns will end up spending money without the guarantee of achieving goals. We set the objective first after going through the collected information at the Digital Marketing Research stage.

• Digital Marketing Strategy:

Once the goal is set, we create a strategy for the goals. It includes- Positioning Strategy, Content Strategy, and Branding Strategy DM’s Channels Strategy. The way of strategy depends upon the collected information and research.

• Digital Marketing Plan:

At this step, we create a documented plan that will include all the required Digital Marketing activities.

• Creating Primary Digital Identities:

 The primary Digital Identities of business include- Website, Blog & App. All of these are like your online office, showrooms, or shops where you want your target customer to reach & buy your products & services.

Before moving on to the next step which is the promotion of your primary digital identities must be entirely ready.

We create and promote digital identities for Ecommerce portals also.

• Promote

Digital Marketing Agency in Chakan starts to promote the digital identity after your primary digital identity is fully ready. Furthermore, we require relevant people to start in terms of your primary digital identities. This is also referred to as generating relevant traffic. Relevant traffic is an important factor here.

The more we get relevant traffic to your website, the more conversion we can expect from our clients.

Options to promote your website/Blog

• Search Engines
• Display Network
• E-commerce Portals
• Social Media
• Email
• Messaging
• Affiliate

3. Analyse

Now it’s time to promote your digital identities through numerous digital marketing channels and monitor your performance. Analyse refers to looking at the result of the digital marketing work.

The most critical & eventual analytics for any business is website analytics Google Analytics is the most popular tool to generate analytics reports of your digital identities.

Google Analytics is divided into 4 major sections as follows:

• Audiences
• Acquisition
• Behavior
• Conversion

4. Optimize:

In this process, we start making changes based on the analytics and the observations of the primary identities. These changes are relevant to your digital identities or digital marketing channels.

Changes can be referred to as content & design of your websites & social media promotion.