Digital marketing is the Real Future of Real Estate, It is transforming the way people used to buy properties.
Before the digital age, all the people used to visit a broker to buy properties. He used to show photos of a limited number of properties he has.
If the customer likes a few of the properties, they both used to visit those places. After visiting the selected properties, one of them is finalized. Broker used to charge some percentage as a commission in the process.
It was really a long process with limited properties.
But now the scenario has changed. People prefer searching online for properties.
And the best part of searching online is we have unlimited options, without even getting out of your bed.
It is true that people will finalize the property after visiting it physically. But they will definitely do thorough research about your properties online.
Statistics show that more than 90% of people are searching for their dream home online.
So if our target audience is searching us online, why we are not using online platforms to leverage our business?
This is really a high time to invest in digital marketing services. Because that has the potential to increase your sales exponentially.
Benefits of Digital Marketing for Real Estate Firms:
- Cost Efficient: Digital marketing for the real estate market offers free publicity at comparatively lower pricing than traditional marketing techniques.
- Free Brand Awareness: If you post an advertisement on social media, by using a few digital marketing strategies, it has the potential to reach millions of people. And posting on social media is free.
- Real-Time Data: When we run any marketing campaign online, we can get real-time data of KPIs. There various tools like Google analytics that allow a digital marketer to track real-time data.
- Target Audience: Digital marketing has the power to reach your target audience through detailed targeting campaigns.
- Real-Time Conversation: If a person shows interest in your property on social media and he needs more information about your property, you can connect with him in real-time. In this way, you could get hot leads, which handled properly are easy to get covert.
- Retargeting: Digital marketing has so much potential that we can retarget the visitors or we can say cold leads who have visited your website. We can convert them into hot leads by running an ad campaign of retargeting.
There hundreds of benefits of digital marketing. We have listed a few. To know more about digital marketing services we are happy to help you.
We are one of the leading digital marketing companies in Pune.
5 Digital Marketing Strategies to Double Your Real Estate Sales
1.Website Design
The most important step before starting any kind of digital marketing is having a well-maintained website that is optimized for the best user experience.
Your firm’s website is the first point of contact with your potential customer. So, the first impression needs to be a great one.
According to a study, Over 90 percent of real estate firms have websites, and the most common feature on their websites were property listings.
So just having a static website is not enough for real estate firms. Research shows that you will require a listing website, with all your properties listed there. To look at your firm authenticity, you should also put all the necessary government compliances on the website.
These are one of the few research you should do while making a website.
We, at Shinescript, do complete research before making any website from all kinds of categories. We have a dedicated team of experienced developers who can make the best websites for you.
Therefore, real estate firms should have a listing website design which will boost the user experience.
2.Search Engine Optimization (SEO)
Now you have made a well-optimized website for user experience based on proper research of user behavior.
But what if your website is not listed on the first page of Google Search Engine Result Page (SERP).
For example, if you are a real estate company from Pune. If somebody types in Google Search, buy properties in Pune. And your website does not rank on the first page, then having a well-optimized website is of no use.
Yes, having a well-optimized website is not enough to generate sales.
Then what? What should we do to generate to rank on the first page of Google search?
It is a systematic process in which the content on the website is optimized for the relevant keywords. So that the search engine shows it on the top of the results.
3.Social Media Marketing
I have a few social media statistics for you.
- 3.81 billion people use social media worldwide, according to platform reports on the current number of active users (2020).
- 63% of the world’s population is active daily on social media.
- The average number of social media accounts is 8.6 per person in 2020
- 10.5% annual growth in the total number of social media users.
So, almost half of the world population is active daily on social media.
Now, it is up to you whether to market your product on social media or not.
Social media has great potential. With the right kind of strategy, we can start generating sales through social media.
4.Pay Per Click (PPC)
Pay-per-click is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to those visits through organic traffic.
We pay Google a certain amount per click to rank us on the top of all results.
We bypass the search engine optimization to rank 1st on the search engine result page. But we have to pay for it.
Google offers a platform to manage pay per click ads called Google ads.
Google ads look like this:
For real estate firms, whenever a new property is ready to possession and we need to do extensive marketing for that property to generate leads fast. We can do pay-per-click ads.
5.Email Marketing
The first email for marketing was sent in 1978 by a man named Gary Thuerk who was working a company called Digital Equipment Corp. He sent emails to 400 recipients as a promotion for his company’s computers, and it actually resulted in $13 million in sales.
Emails have great potential to generate sales and to be in constant touch with your audience.
We should constantly increase our subscriber’s list and increase it eventually by providing value through our email marketing campaigns.
You should use email to build a relationship with your subscribers by providing relevant, valuable information that will help them for taking any kind of action to meet their goals like buying a new house.
If you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to your emails from you every time.
As a real estate firm, you can send your subscribers a weekly/monthly list of properties in your area. A best picks that your audience would love it.
Conclusion
This is a digital media age.
Businesses are going from physical to online. Because their target audience is present online.
So every entrepreneur should learn digital marketing and if not find a digital marketing company.
It is already late. But as George Eliot said, “ It is never too late to be what you might have been”.
So take action today and be Digital!