What is link building?
Link building is the one-way of hyperlinks (also called “backlinks”) to a website with the aim of increasing search engine visibility. General link-building strategies contain content marketing, email marketing, infographic submissions.
Link building is important in SEO since it helps to boost organic traffic from search engines, especially in competitive industries. Link building can be extremely effective at driving more organic traffic when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.
Search engines find out new content through links – and it’s also, infraction, how they referee the quality of that content. Good links are like a vote; they are client testimonials to how valuable the content is, and Google sees a strong link profile as a good quality sign.
On the further hand, over time Google has enhanced its ability to notice not natural linking patterns.
The search engine is distant better at figure out what kinds of links are – and aren’t – helpful for users. this way old link strategy (like spamming comments and posting in forums) no longer work (or as well as they once did).
Marketers and SEO professionals just use the term “link building” to explain how they receive links to their content.
The goal is for those links to drive traffic to the content while also helping to boost search engine rankings.
Those links should be helpful if they’re going to help your SEO.
- Supportive.
- High-quality.
- Trustworthy
Why Link Building Is Important for SEO
Link building is essential because it determines how Google ranks web pages. As per Google:
“In general, webmasters can boost their site’s rankings by the number of high-quality websites referring to their pages.”
Think we run a website that promotes web design services. We’re going against a competitor in the web design service industry. Link popularity is one of the ranking factors Google recognizes when determining how to rate our pages.
Even though the example above gives a good idea of why link building is necessary, it is very simple. It avoids key factors like:
- The trust and authority of the linking websites.
- The respective sites’ SEO and content optimization
- The anchor text of the WebPages.
Read through such resources for a more detailed explanation of how PageRank is measured:
- The original Google PageRank paper
- An in-depth discussion of the formula behind PageRank
- The Wikipedia page on the subject
The most important concept to understand is that, as per Google, if you can get external websites to link to your pages, your content will rank higher for the keyword you’re hitting.
Link Building funnel: How to receive Links from other websites
To get external websites to link to yours, you should use a number of link-building strategies:
- Content Creation & Promotion:
Create an interesting, one-of-a-kind, high-quality content that people will naturally want to link and refer to, and let others learn about it. Before you can expect anyone to find your content and link to it, you first must create awareness!
- Reviews & Mentions:
Create your product, service, or websites to targeted audiences such as possibly the best bloggers or people with a broad social media following.
- Links from Friends & Partners:
Ask links from people you know and people you work with. Please remember that relevance is essential; links from sites in the same general industry or niche as yours will be more useful than links from unrelated sites.
Build Links for Free with Internal Link Building
There’s an easy, unrecognized way to build links to the pages you’re seeking to rank higher in the search engines. And it’s a method over that you have full control: Going to create internal links.
There are a few key factors to consider while attempting to rank a Web page:
- Anchor Text:
Anchor text refers to the clickable words used to link one web page to another.
- Quality of the Linking Page:
The quality of the page that is sending the link also is taken into account; search engines value links from high-quality, trusted pages and pages more than links from unreliable pages and sites.
- Page the Link is Aimed At:
These are all factors we have no influence on when trying to get other websites to link to us. All of these elements, however, can be controlled when linking with our own pages from our own content.
- We can choose which anchor text to use.
- Select the page to which the anchor text would be directed.
- Ensure that the linking page’s quality and content are both high.
Creating external links to your site is important, but focusing more of your efforts on backlink optimization will allow you to build high-quality inbound links with richer anchor text to the set standards, offering you an unmatched ranking boost.
Internal Link Building Tools
- Keyword Research for Link Building – primary, you want to utilize a keyword research tool to have many keywords recommended to you that are together relevant and popular.
- Assign Keywords to Content – after that, you have to group your keywords advantageously, create a search-friendly information architecture.
- Link Pages Using Targeted Anchor Text – The last step is to be relevant to your keyword research to bright inter-linking; you do this by linking to content using the keywords you’ve exposed.
To do this, you only need to map the keywords you’d like to target to the most logical pages. So, let’s say we have three pages to choose from:
- goodwebdesigncompany .com/ ecommerce-website-design
- goodwebdesigncompany.com/ WordPress-website-design
- goodwebdesigncompany.com/ static-website-design
As you can see, each page has multiple keywords associated with it. By making this document available to all of your content developers, they would be able to quickly see which pages are focused on which keywords and also check your SEO wireframe to observe which keywords have been targeted.
