Optimize Your Website for Voice Search in 2021

What is Voice Search Optimization?

Voice Search is a speech recognition technology that allows users to find information by speaking into a search field rather than typing it in. Voice search has increased in popularity as smartphones and other small, web-enabled mobile devices became more common.

Shinescript has a clear vision of how the future of voice will play out. We understand the importance of adopting new SEO trends in order to prevent additional consequences and to stay ahead of the competition. Our voice search SEO services will help you rank higher in search engines even with local SEO. Our voice search Search Engine Optimization techniques are unmatched in the market, as they are backed by a group of expert voice search experts.

The Benefits of Voice Search Optimization

• Increased visibility in local search results for terms that include near me; more support for the local SEO campaign
• Increased traffic improves the success of organic SEO strategies.
• Because of the tailored shopping experience, more leads and conversions are generated.
• Increases ability to respond promptly to potential customers.
• Improved customer relationships as a result of the impression of being a credible source of detailed details
• Precise information helps customers in making quick buying decisions
• Brand strengthening as a result of voice search ranking
• SEO with search queries improves page load speed.
• As a result of responding to voice searches, you’ve earned more authority.

8 Ways To Optimize Your Website for Voice Search in 2021

Technology is ever-changing. Today, we can conduct online searches simply by speaking into Alexa or Siri. Some call it futuristic, others call it convenient. No matter how you look at it, voice search is something you must consider in your marketing campaign.

How to Optimize for Voice Searches:

1. Focus on conversational keywords

Traditional keywords can also be used in voice searches, as stated earlier. You can keep your traditional keywords as root keywords and create conversational keywords that your website to optimize.

The majority of voice searches are questions, so based on your traditional keywords, develop a list of questions your users will ask searching agents.

To find questions, you can use tools like Buzzsumo’s Question Analyzer.

In traditional searches, users might type

Weight loss tips

Pineapple cake recipe

Weather tomorrow

In voice searches, users might ask

How to gain weight?

How to make a milkshake?

What is the weather like tomorrow?

Experts suggest if you’re using a popular scheme named “answer the public” for this task. When you enter your targeted keywords, the tool will generate a list of related questions based on the root keywords that you may choose and optimize for search queries on your website.

2. Use Schema Markup

Because we now know that Google uses featured snippets to answer search queries, rank for position zero is becoming increasingly important. It’s more important than ever to maximize the schema.

Use a number of schema mark-ups to help Google find out what your content is about.

It is essential to choose the correct schema for the web page. Check out the existing organic traffic for your keyword, such as List, Table, Paragraph, Recipe, and so on. Improving for a specific type of schema may help you rank better and get your content in front of voice search users faster.

3. Update Google My Business Listing

While promoting for voice searches, it is really critical to keep your Google My Business listing updated. Make sure all of the details in your listing are correct, including opening and closing hours, parking, holidays, and etc.

You may not want an angry customer who received inaccurate information to write a poor review.

4. User Intent

A critical step is identifying the user’s intent. You can’t give the user the answer they’re looking for unless you know what it is they’re looking for.

Previous to Hummingbird, it was difficult for Google to fully understand the intention of users with search queries, but now it is possible.

You can provide better answers to users by understanding their intention instead of offering a positive reply.

5. Mobile Friendly

More than 50% of any and all voice searches are performed on mobile devices, and this domination will continue for a long time as going live searches on the go.

As a response, one of the most important tasks you should have on your to-do list is optimizing your content for mobile. If you want mobile traffic to your website, whether that’s via voice searches or regular searches, keeping your website mobile-friendly is a must.

6. Optimize For Local Searches

Mobile and local searches are intimately connected. As more individuals use their phones to perform voice searches, more local questions are becoming possible.

If you’re just a local business, ensure your content is optimized for “near me” queries. The better your website is optimized for local searches, the better the results you’ll get for those types of searches.

7. Improving Website Speed

Voice searches are faster than traditional searches, so your website should be as well. However, you won’t be able to get the results you need. Having a fast-loading website, either traditional or voice, should be a no.

8. Create FAQ Page

When you’ve collected your list of voice search queries, creating a FAQ page to answer the bulk of them together in one place is a good idea.

Don’t limit yourself to one FAQ page regarding voice searches. You can also include a FAQ section on your existing article or product pages to answer any questions that users may also have.

Consult With Voice Search Optimization Specialists

If voice search optimization is really not part of your current digital marketing strategy, you’re missing out on a big segment of the economy. Voice search trends have increased significantly in recent years, and whether you choose to follow this “trend” or not will have a major impact on your business.

By using targeted strategies such as natural language and long-tail keywords, voice search optimization services can help businesses to improve their voice search rankings online. Are you interested in learning more about the benefits of voice search optimization services? Schedule an appointment with shinescript digital marketing experts.